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MEDIA RELEASE - SEPTEMBER 2021

“The YYC Fempreneurs are getting ready to throw their biggest celebration to date with door prizes and networking at Trolley 5 Brewpub”

Calgary, AB: On September 30th, 2021, YYC Fempreneurs will be celebrating local women in business and a new book; a collection of stories and strategies from Calgary women building successful businesses and unbreakable bonds.

Lyndsie Barrie is a local author and the founder of YYC Fempreneurs, a community which has been growing rapidly since its inception in March 2019:

“It all began as a free six-week marketing school to help women use social media to effectively market their businesses.” says Barrie. “Parties have been a staple of our community’s growth. Most of our parties have been Grad Nights, where we celebrate new Fempreneur Marketing School Grads. The event on September 30th will be the first of its kind - our biggest and best event yet.”

Barrie says that through the YYC Fempreneurs, hundreds of women have found what they need to succeed in business: a team of supportive, like-minded women. The event coming up on September 30th will include door prizes, networking games, food, Trolley 5 beer specials, a few speeches, and dancing - all in support of local female entrepreneurs.

***Attendees of the Sept 30th event will also receive a copy of Lyndsie’s new book, “We Should Be Friends: Women Building Successful Businesses and Unbreakable Bonds.” (Note: the event is 75% sold out!)

“The number one reason why female entrepreneurs quit is because they don’t have a team. You pretty much have to have a screw loose to stay in the entrepreneur game. And it really is a game. Like any game, you must have confidence. Being your own boss sounds sexy and attractive, but it isn’t unless you have a team of Fempreneurs cheering you across finish line, giving you confidence. That’s when the game becomes fun.”

Barrie says that when Fempreneurs have other like-minded women to bounce ideas off of, who don’t keep secrets about what’s working in their businesses, that’s when the income really starts to roll in. She admits, “I lived it. I played the ‘tough business woman’ role for too long, feeling lonely and thinking that if I asked for help, I’d look weak. I didn’t trust many women. Eventually I learned the secret to success is trusting and staying connected with other women who are working to achieve similar goals.”

Lyndsie’s six-week marketing school now has over 160 graduates and many of the Grads will be in attendance on September 30th at Trolley 5 Brewpub. She invites all women who own a business or anyone who wants to show support for local female entrepreneurs to attend the event September 30th.

To learn more about the event, visit @yycfrempreneurs on Instagram, or purchase a ticket to the event at yycfempreneurs.com.

MEDIA RELEASE - March 2020

“Local author collaboration launches book for women in business”

Cochrane, AB: In February 2020, a group called the YYC Fempreneurs celebrated the launch of a new book aimed at providing the tools and strategies needed for women to market their businesses online. 

The book titled Find Your Voice on Social Media: A six week guide to sharing your message with those who need it most, was written by Cochrane resident and Founder of YYC Fempreneurs, Lyndsie Barrie, with the help of her team of fempreneurs. 

“One of the key messages of the book is to teach women the importance of building a team around them, for encouragement and accountability,” says Barrie. “That’s why it was so important to me to write this book with my team. They have all gone through my free six-week marketing school and they all have inspiring stories to share, which we captured in the book.”

The book’s contents are based upon the lessons Barrie teaches through the free marketing school. Readers can expect a step-by-step guide to how to better serve their audience and reach them with various digital marketing tools. 

“We cover the importance of building relationships in marketing by sharing personal stories and showing up in an authentic way online,” Barrie says. “The ladies I’ve met through this program have an important message and a feeling that their business or business idea is aligned with their purpose. But, they don’t know how to get started with social media.” 

Above all, readers will walk away from the book with a sense of confidence. 

“I’m motivated by the confidence this information gives women who want to be successful with their own businesses. Once they have more comfort with the tools and strategies that work to market a business online, they step into their purpose and start doing remarkable things.”

This book is a collaboration by:

• Liz Campbell (Calgary, AB)

• Cynthia Hamilton Urquhart (Calgary, AB)

• Hanna Bracken (Golden, BC)

• Kelly Sinclair (Cochrane, AB)

• Carey Wilkinson Lee (Cochrane, AB)

• Melanie Higuchi (Calgary, AB)

• Stacey Watts (Airdrie, AB)

The book is available for order on Amazon and at Calgary’s Indigo Signal Hill.

The YYC Fempreneur community is a group of female business owners who are driven to succeed by supporting one another. They believe in community over competition, and know the power of using digital tools for marketing and making an impact. The free six-week Fempreneur Marketing School is a proven process that takes women from unsure of where to start, to confidently showing up on social media and attracting more ideal clients. 

Media Release written by Kelly Sinclair, kelly@ks-communications.ca

To book an interview with Lyndsie, click here.