Do you feel like you are chasing your tail too often? A bit of running in circles is normal for any business owner, especially a #momtrepreneur, but if you feel positively swamped most of the time, something's gotta give.
My desire to achieve maximum productivity and satisfaction in my work and personal life led me to these four tactics:
Leave gaps in your schedule.
Your routines may add up to organization but do your routines add up to exciting opportunities? Nope. Boring. Mundane. Same old. A certain amount of structure/“time blocking” is helpful, but if too much of your time is “blocked”, you are blocking opportunities. Ensure there are two 2 hour gaps in your calendar each week to fill with a last minute opportunity or idea. Otherwise, how will you ever be able to do this...
Those who know me well will confirm that I do what I say I’ll do while remaining flexible. I remain flexible by ditching or rearranging tasks occasionally - only tasks which don’t involve obligations to my friends or clients. Do you hate getting stood up or ditched at the last minute? Me too. I do my best to avoid doing that to others, and I believe the key is buffer time. It simply isn’t true that you need to block your entire day in order to run a successful business and household. As I’ve learned to weed out unnecessary distractions in the form of media, email, meetings and houshold tasks (I don't do my own laundry, for example) my MUST DOs are completed within 5 hours per day, 4 days per week.
Do you watch the news and/or read the newspaper weekly?
If yes, my question to you is this:
Think back to the "news" you allowed into your brain last week. Can you honestly tell me it was positive and will help you reach your goals?
Use your limited time wisely. If anything potentially life changing happens, you’ll find out about it on Facebook or Instagram.
Never check email first thing in the morning.
Email is a huge time sucker if it is not structured!!! Remember, email is not instant-messaging. It’s mail. Since I first began experimenting with and implementing delegation, less and less of my time is sucked by non-urgent email and phone requests. My assistants deal with them. Why would I pay someone to do something I can do myself, you ask? Because...
I can make more money. I can’t make more time.
It can be difficult to allow someone other than yourself to deal with your hard-earned, precious clients, but you have to get over it. If you haven’t done this already, it’s time to find the right person to do the things you don’t need to be doing and TRUST them to do their job.
Want to find people you can trust to help you grow your business? Hear the story of how I did this and meet my behind the scenes experts at the workshop.
The delegation mindset begins with realizing there are people on earth who want to do the stuff you aren’t good at, don’t want to become good at and dislike doing. Your ideal delegatees are waiting for you on LinkedIn and freelance sites like fiverr.com and upwork.com.
It’s not just about hiring someone at $10 per hour to do stuff you don’t want to do because your time is worth $40 per hour. It’s about freeing up time to do the things you love to do and excel at. Things that make the world a better place. Things that fulfill you.
Learn to delegate because...
You can make more money. You can’t make more time.
Learn how to delegate and many more valuable business growth tactics at the workshop!
Give back to your community.
You want your community to support your business, yes? Of course you do! Well, guess what?
You gotta give to get.
I'm not talking about giving the wealthy families in your community suck up gifts so they'll become clients. I'm talking about helping those in your community and our world who truly need it!
Trust me, if you focus 20% your time on helping others, the other 80% will be more productive and satisfying.
Caution: if you don't go about this whole giving back thing properly, you'll feel like you're chasing your tail more than ever. Here's what I've learned:
A) Support max 2 causes at a time, and aim to support them for many years.
Supporting a charity is a lot like building your unique brand: people need to know specifically what you do and you need to have a specific vision in mind so that every time someone asks you to donate to another charity, you can say, "The 2 charities I support are ______ and ______. I would love to help your charity, too, but I find my time and money are more effective when I focus on two charities at a time."
B) Once each quarter, put your all into promoting a big fundraising event.
Using MailChimp or your preferred contact management system, ask every friend, family member, client and prospect to join you in supporting the cause by not only inviting them to donate but by inviting them to JOIN YOUR TEAM. I like to do this by creating an energetic (usually silly) video explaining the cause and inviting people to join me at the fun event. I put that video in the email. If I'm asking them to join a team, the team always has a costume theme, like this one...
If you truly put your all into a fundraising campaign, you'll see why you shouldn't bother trying to participate in more than 2-3 each year. Plus, your friends, family, clients and prospects don't want you bugging them to participate and/or donate more often than that!
C) Take TONS of photos at each charity event.
This is NOT so that you can use them to pump your own tires. These photos will be the keys to multiplying awareness of the cause you are supporting year after year. Social Media rules the world nowadays, and it's all about photos. For example, in 2016 I signed up for a 100km road bike ride for Branch Out Neurological Foundation. I asked a hundred people to join my team but because I'm not a road biker and none of my friends were, they were all like, "I didn't know you were into road biking!" and I was like, "I'm not but you should totally do this with me!" and they were like, "You're nuts!". Needless to say, I was a one woman team for last year's #branchybiketour. However, I got tons of great photos throughout the bike ride and everyone saw how much fun it was. In 2017, my bike team had EIGHT members!! And we raised $10,000 for #neuroscience research! All because I bought a pair of padded bike shorts, pedaled 100km by myself while posing for a bunch of great photos. That's $10,000 that otherwise wouldn't have been put towards paying tuition for neuroscientists studying Parkinson's, MS, Lyme disease and hundreds of other neurological disorders! (Feel free to help us reach or exceed this goal by clicking here!)
Moral of the story: Intentional investments of your time and money will pay you returns in the form of
time to live